Granby, CO - SolVista Ski Basin near Granby will henceforth be known as Ski Granby
The name change, announced by resort officials last week, is designed to eliminate
marketplace confusion between the ski area and its owner, the Granby Ranch resort. The
resort’s Headwaters Golf Course is also getting a new name, Golf Granby Ranch.
Ski Granby Ranch has been known by a number of names since its inception in the early
1970s, including Val Moritz and SilverCreek. The new names will be reflected in printed
and electronic marketing material, resort signage, employee uniforms and more. The
unified branding will be phased in now through Memorial Day.
Reported by: Firsttracksonline.com