For meeting and event planners, Instagram is a powerful tool that can serve several functions for the events they are planning. Posts can easily be targeted to promote upcoming events, build brand awareness for the host organization, as well as crowdsource ideas for content for the event itself. But how can it leave attendees talking about the event long after the event is over? Below we provide 5 ways you can make your next memorable using this valuable visually impactful social media platform:
1. Use Industry Hashtags.
With hashtags, a word or phrase proceeded with a hash sign (#), planners can peruse an entire feed of relevant content for ideas and inspiration before and after the event. Some industry specific hashtags include: #eventprofs, #meetingprofs, and #plannerlife. Don’t forget to hash tag the venue and any other vendor partner feeds to extend your reach. Gather the most popular ones by doing a search on Instagram prior to the post and hashtag away.
2. Use & Share Instagram Stories.
With Stories, you can share photos and videos that disappear from your profile, Feed and messages after 24 hours, unless you choose to add them to your profile as a story highlight. Planners can optimize real-time content from their events or behind-the-scenes footage using this feature. Plus, if attendees are sharing videos and images to their account Stories, you can reshare to their Stories as well.
3. Promote Your Event with Reels.
Reels invite you to create fun videos to share with your attendees on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. Pre-market your event by creating entertaining reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
4. Instantly Enhance Posts with Filters & Editing Options.
Instagram’s filters and editing options can help you enhance the quality of your photos and videos. You can make color adjustments, crop, rotate, and add filters to your posts to make the visual impact of your meeting or event even more spectacular.
5. Live Stream Your Event.
This feature allows you to connect with your followers in real-time. It allows you to host Q&A sessions, share behind-the-scenes footage, and simply promote your organization’s brand as well as the brand or theme of the event.