Westin Plans Wisconsin Debut in Milwaukee

Westin Hotels & Resorts will open its first Wisconsin hotel in downtown Milwaukee in summer 2017, parent Starwood Hotels & Resorts Worldwide announced this week.

"The Westin Milwaukee is a highly anticipated addition to our growing portfolio and is poised to energize the lodging market at the heart of this city's vibrant downtown," said Bob Jacobs, vice president of brand management, North America, Westin Hotels & Resorts. "We look forward to welcoming guests to The Westin Milwaukee, ensuring that they leave feeling better than when they arrived."

Connected to Milwaukee's U.S. Bank Center, which is Wisconsin's tallest building, the new-build hotel will have 220 guest rooms overlooking Lake Michigan, a fine-dining restaurant and bar, a gym, and 9,000 square feet of meeting space.

"The Westin Milwaukee will be connected indoors to over 3,000 people working in downtown and will be the closest hotel to Lake Michigan, offering business and leisure travelers a unique well-being proposition, as only Westin can," said Chris Anderson, senior vice president and chief revenue officer at White Lodging, which will manage the hotel on behalf of owner Jackson Street Holdings. "We're thrilled to continue our great relationship with Jackson Street, especially playing a role in a beautiful addition to the Milwaukee skyline and the introduction of an elevated wellness brand to the market."

Across its 11 brands, Starwood currently has only five hotels in Wisconsin. The Westin could be a launching pad to further development across the region, suggested Allison Reid, Starwood's senior vice president of development for North America.

"The Westin Milwaukee will mark an important debut for Westin, paving the way for the further development of Starwood's lifestyle brands in this key Midwestern market," said Allison Reid, Senior Vice President of Development, North America, Starwood Hotels & Resorts. "Having recently surpassed 200 hotels globally, the Westin brand continues to gain momentum in North America and around the world, propelled by the success of its distinctive well-being positioning and the enthusiasm of owners and developers who are eager to bring the brand to new markets."

Reported by:  SuccessfulMeetings.com