Après Party and Tent Rental unveils new logo, website

Après Party and Tent Rental, a major provider of event rental services, is celebrating 23 years in service by unveiling a new logo and updated website. The family-owned company is also marking it’s achievement as one of the Top 30 American Rental Companies, as designated by Special Event Magazine.

“Our new logo incorporates a more stream-lined and modern image, while still maintaining the backbone of the original,” says Charles Feldbaum, CEO of Après.  In addition, the company has included the tagline, “Delivering Style to Your Space.”  When conceiving the tagline, the Après marketing team examined not only the practical function of the company, but also how to project its unique approach to events. “We started brainstorming with dozens of possible phrases, but slowly reduced it down to the very essence of what we want the brand to reflect.”

The updated website not only incorporates the blue spectrum of the new logo, but also features easier navigation and many additional photos. “We discovered that our website visitors were especially hungry for high quality images and real-time pricing,” said Shereé Bochenek, Creative Director.   The new enhancements can be viewed at www.apresparty.com.