Hilton launched a new brand that aims to provide guests with a more independent hotel stay experience. Tapestry Collection by Hilton marks the second collection brand for Hilton.
Tapestry Collection by Hilton was curated due to customer and owner demand for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices. Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar.
“The launch of Tapestry Collection by Hilton extends Hilton’s proven growth strategy, which focuses on developing clearly-defined brands organically to grow our global footprint, create more hotel options for existing guests and attract new guests,” said Christopher J. Nassetta, president and CEO, Hilton.
Seven hotels have signed letters of intent with the collection in the following cities: Syracuse, N.Y.; Chicago, Ill.; Nashville, Tenn.; Warren, N.J.; Hampton, Va., and two in Indianapolis, Ind. The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by Q3 2017. Further additions to the collection will be announced in the coming months.
The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which is said to have been highly successful since launching in 2014. Curio today operates more than 30 upper upscale hotels in seven countries with another 45 in the global development pipeline.
Hilton has launched several brands in the past decade including Home2 Suites by Hilton in 2009, Curio – A Collection by Hilton in 2014, Canopy by Hilton in 2014 and Tru by Hilton in 2016. Combined, they have added 20,000 rooms to the Hilton footprint, with another 66,000 in the pipeline.
Tapestry Collection by Hilton guests will be able to benefit from Hilton HHonors, the guest-loyalty program for Hilton’s 14 hotel brands that serve a footprint of 60 million members in 104 countries.
Reported by: Meetingstoday.com