Waterloo, Iowa Aerial
Waterloo Convention Center at Sullivan Brothers Plaza
Waterloo Convention Center at Sullivan Brothers Plaza
Waterloo Convention Center at Sullivan Brothers Plaza
Waterloo Convention Center at Sullivan Brothers Plaza
Courtyard by Marriott Waterloo Cedar Falls Meeting Room
Waterloo Downtown Amphitheater
Isle Casino Hotel Waterloo
John Deere Tractor & Museum, Waterloo, Iowa
National Cattle Congress, Waterloo, Iowa
SingleSpeed Brewing, Waterloo, Iowa
Set in the heart of the Midwest, Waterloo, Iowa is more than just a central location — it’s a dynamic destination for meetings and events of all kinds. Whether you're planning a corporate conference, trade show, or team retreat, Waterloo offers a diverse mix of venues, ambiance, and modern amenities to meet your group’s needs. Attendees will love exploring unique attractions, enjoying locally loved restaurants, relaxing in comfortable accommodations, and taking in exceptional shopping and outdoor recreation. From museums and cultural experiences to riverfront strolls and golf outings, Waterloo sets the stage for productive and memorable gatherings. Discover Waterloo — where hospitality meets possibility.
1. A Space for Every Size and Style From large-scale conventions to intimate strategy sessions, Waterloo offers more than 20 distinctive meeting venues — including conference hotels, arenas, banquet halls, and outdoor spaces. The Sullivan Brothers Convention Center delivers 40,000 sq. ft. of flexible meeting space, while the Isle Casino Hotel Waterloo features 5,000 sq. ft. of meeting space plus 1,600 sq. ft. of pre-function area. With over 1,300 hotel rooms in town and dining and entertainment options steps away, your guests will feel right at home.
2. Attractions That Go Beyond the Agenda Treat attendees to memorable experiences beyond the ballroom. Waterloo is home to award-winning attractions like the Grout Museum District, Waterloo Center for the Arts, John Deere Tractor & Engine Museum, and the unique Galleria De Paco — a fine dining experience beneath a hand-painted replica of the Sistine Chapel. Explore over 100 miles of paved trails or unwind at the Riverfront Renaissance Project, complete with an amphitheater, arts mall, riverwalk, and splash park.
3. Support That Makes Planning Easy Planning in Waterloo means you’re not alone. The Waterloo Convention & Visitors Bureau offers grants and support services to event planners — covering everything from meeting room rentals to entertainment and marketing expenses. Their experienced team is ready to help coordinate logistics and bring your unique vision to life.
4. Central Location & Easy Access Situated at the crossroads of Interstate 380 and Highways 218, 63, and 20, Waterloo is a breeze to reach. The city is just minutes from Waterloo Regional Airport, and once you’re here, getting around is simple thanks to a variety of local transportation options.
5. Food, Finds & Fun Waterloo delivers on flavor and flair. Downtown alone offers 20+ restaurants, all within walking distance of shops, music venues, and nightlife. Guests can enjoy local gems like Waterloo Brown Bottle, Newton’s Paradise Café, and Cu Restaurant, or grab a pint and live music at Jameson’s Public House or Screaming Eagle.
Ready to plan? Contact Paige Nieman, Director of Convention Sales, at paige@travelwaterloo.com or (800) 728-8431. Discover more at www.TravelWaterloo.com.
Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.
Conference Centers | Convention Centers | Full Service Hotel | Meeting | Banquet | Reception with Lodging | Hotel Banquet and Reception Halls | Hotel Meeting Rooms | Hotel Reception Halls | Hotel Conference Rooms and Meeting Space | Ballrooms
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