How integrating technology — efficiently and creatively — can positively impact your ROI

Technology pervades every aspect of corporate events today, from the QR codes that automate the sign-in process to the livestream that allows event participation beyond the venue walls. The challenge is separating the true tools from the gimmicks and figuring out which types of tech will elevate your event.

Now is the time to experiment and innovate, says Brandt Krueger, senior production manager at Brooklyn Park-based meeting and event production company EideCom. This runs counter to the usual instinct in the events industry, he notes. “They don’t take a lot of risks because you only get one shot at it. The technology has to be solid.”

But just pushing tech isn’t the answer. “There are very few events that need to be at the bleeding edge of technology,” says Krueger, who has worked with global brands and Fortune 500s to put on large-scale events.

It’s easy to surrender to the Christmas tree effect—adding bells and whistles without thought, whether they enhance the event or not. “You have to be very intentional about knowing your audience and what’s going to hold their attention, what’s going to appeal to them,” says Caroline Correia, who oversees business development at Minneapolis-based event planning firm BeEvents. “It’s very unique to each corporate identity.”

The goal, Krueger says, should be to think about how technology can enhance an event. From best practices to innovations, here’s your event tech primer for 2025.

Source: TCBMag.com