Colorado’s First Dual-Brand Hotel Breaks Ground
BROOMFIELD, Colo. Bedford Lodging broke ground on the first dual-branded hotel in Colorado. The 4.6-acre site will be the Residence Inn and Fairfield Inn & Suites in the Broomfield 36 Corridor, part of the greater Denver metropolitan area, and it is expected to open in the summer of 2017. This is Bedford Lodging's first property outside of Texas and upon opening, it will be managed by Aimbridge Hospitality.
"This dual-branded property represents a new trend in hotel development by the major brands including Marriott and Hilton," noted Jeff Blackman, founder and president, Bedford Lodging. "A dual-branded property helps a hotel to expand the guest profile in attracting both transient and extended stay travelers, while at the same time capitalize on efficiencies with shared common areas and staff."
The four-story, 212-room hotel will have one side comprising the Residence Inn and the other side the Fairfield Inn & Suites. The two brands are brought together by a centralized lobby bar, library lounge, theater room, fitness center and swimming pool. Guest suites on the Residence Inn side offer full kitchens, workspace areas and upscale bathrooms, while guests staying on the Fairfield Inn & Suites side will enjoy enhanced amenities.
The interior design for the hotel will offer a "mountain lodge" theme dictated by the area's natural surroundings interpreted through use of natural wood, chiseled limestone and copper accents. Feature art walls will provide abstract portrayals of the surrounding landscape, while furniture styles were inspired by native grasses.
The Broomfield 36 Corridor is fast becoming the hottest tech creative market, home to Fortune 500 companies and international businesses including Oracle, Level 3 Communications, SCL Healthcare Systems, Ball Corporation, Hunter Douglas and Staples. In the last several years, Broomfield has experienced a significant increase in high-tech and research and development firms, alongside other business growth.
Reported by: Meetingstoday.com
"This dual-branded property represents a new trend in hotel development by the major brands including Marriott and Hilton," noted Jeff Blackman, founder and president, Bedford Lodging. "A dual-branded property helps a hotel to expand the guest profile in attracting both transient and extended stay travelers, while at the same time capitalize on efficiencies with shared common areas and staff."
The four-story, 212-room hotel will have one side comprising the Residence Inn and the other side the Fairfield Inn & Suites. The two brands are brought together by a centralized lobby bar, library lounge, theater room, fitness center and swimming pool. Guest suites on the Residence Inn side offer full kitchens, workspace areas and upscale bathrooms, while guests staying on the Fairfield Inn & Suites side will enjoy enhanced amenities.
The interior design for the hotel will offer a "mountain lodge" theme dictated by the area's natural surroundings interpreted through use of natural wood, chiseled limestone and copper accents. Feature art walls will provide abstract portrayals of the surrounding landscape, while furniture styles were inspired by native grasses.
The Broomfield 36 Corridor is fast becoming the hottest tech creative market, home to Fortune 500 companies and international businesses including Oracle, Level 3 Communications, SCL Healthcare Systems, Ball Corporation, Hunter Douglas and Staples. In the last several years, Broomfield has experienced a significant increase in high-tech and research and development firms, alongside other business growth.
Reported by: Meetingstoday.com
