When it comes to events, it’s important to have a plan in mind for promoting them on social media. Whether you’re hosting a private party for clients or putting on a festival for thousands, having an online strategy is key. Social media lets you engage with your audience in creative ways that boost event attendance and create a better experience. Here are three social media best practices for events:
Post a countdown on Instagram Stories
The Instagram Stories’ countdown sticker lets you display a timer that counts down to the date and time of your event. You can also customize the name and color of the timer.
Viewers can subscribe to receive a notification when the clock runs out. They can also add the countdown to their own Story. This feature is a branded calendar notification and is a great tool for driving ticket sales or reminding people about deadlines for contests or early bird pricing.
Create an Event Page on Facebook
Create a Facebook event that includes all the details your guests will need. Tag the official pages of your special guests and speakers to boost your attendance and give them added exposure.
Use the discussion area for posting announcements, answering questions, or getting the word out about exclusive pre-sale codes, etc.
If tickets are available through Eventbrite, you can link your Eventbrite account to Facebook. Once the integration is set up, your attendees can buy tickets without ever leaving Facebook.
Live Tweet at the Event
Help keep people’s FOMO at bay—or increase it—by sharing images and highlights as they happen. Think of live tweeting as an informative and entertaining play-by-play of the event. It’s useful for capturing performances or timely discourse, like at conferences, debates, and speaking events.
Be consistent with the use of your event hashtag. Share funny moments, main takeaways, and powerful quotes from speakers.
If you take the opportunity to promote your events via social media platforms, your exposure can skyrocket.