Meetings don’t have to feel predictable—and the most successful ones never do. In this Ask the Expert feature, we explore creative, proven strategies that help meeting planners design engaging experiences that capture attention, encourage participation, and leave attendees energized rather than exhausted.
Set the tone immediately. Replace traditional housekeeping announcements with a quick icebreaker, live poll, or unexpected question that invites participation. A strong opening signals to attendees that this meeting will be different—and worth their attention.
Long lectures lead to disengagement. Break content into shorter segments and build in opportunities for discussion, breakout sessions, or collaborative problem-solving. When attendees contribute, they retain more and feel invested in the outcome.
Alternate between speakers, formats, and activities to keep momentum going. Mix panels with hands-on exercises, storytelling with data, and large-group sessions with smaller breakouts. Variety prevents fatigue and keeps attention high throughout the agenda.
Fun doesn’t mean frivolous. Gamification, friendly competition, or creative challenges tied to learning objectives can reinforce key messages while keeping the atmosphere light and engaging. When done well, play enhances learning and connection.
Build in time for networking that feels natural and intentional. Guided discussion prompts, small-group meetups, or shared experiences help attendees connect beyond surface-level conversations—and those connections often become the most memorable part of the meeting.
Think beyond slides. Music cues, interactive visuals, tactile materials, or creative room layouts can elevate the experience and help content resonate. Multi-sensory engagement keeps minds alert and makes messages more memorable.
Close the meeting with intention. A powerful takeaway, reflective exercise, or call-to-action helps attendees leave feeling inspired and clear on next steps—rather than simply ready to head home.
Meetings that engage are meetings that succeed. By designing experiences that are interactive, intentional, and—yes—fun, planners can create programs that attendees talk about long after the final session ends.
Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.
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