20/26 Vision: Trends and Iowa Destinations in Focus

January is the season for fresh ideas, focused strategy, and bringing people together with intention. As organizations plan winter meetings, annual conferences, and leadership retreats, Iowa emerges as a smart, welcoming choice. Known for its affordability, accessibility, and genuine hospitality, Iowa offers destinations that balance productivity with comfort—perfect for kicking off the year strong.

Front and Central

Catch Des Moines

Central Iowa is an ideal place to start the year, and Catch Des Moines continues to land on “Best Of” lists for good reason. Planners will find affordable accommodations, state-of-the-art facilities, and award-winning restaurants and bars, all within an easy-to-navigate downtown. Add winter festivals, indoor entertainment, hiking and biking trails, golf, and cultural attractions, and Des Moines delivers year-round energy for winter meetings.

Ottumwa CVB

Ottumwa welcomes groups with personalized service and a variety of venue options. From the Bridge View Center to Hotel Ottumwa and the Hay Barn at Pioneer Ridge Nature Area, planners can find spaces that fit both formal conferences and more relaxed retreats. Comfortable lodging, diverse dining, and off-agenda experiences such as the Airpower Museum, Cedar Creek Golf Course, and the Wapello County Trail System round out the destination.

Council Bluffs CVB

Rich in scenic beauty and meeting flexibility, Council Bluffs offers multiple venues to support events of all sizes. Options include the Mid-America Center, Ameristar Casino and Hotel, Council Bluffs Country Club, and Dodge Riverside Golf Club. With dozens of nearby hotels and attractions close at hand, it’s easy to keep attendees engaged—even during the winter months.

Up North

Vacation Okoboji

Northern Iowa brings natural beauty and a playful spirit, even in January. Centered around Iowa’s largest natural lake, Vacation Okoboji offers 45,000 square feet of meeting space and more than 1,400 guest rooms. Known for its tongue-in-cheek “University of Okoboji,” the destination blends meetings with recreation, golf, shopping, museums, and lakeside scenery that inspires creativity and connection.

Visit Cedar Falls Tourism & Visitors Bureau

Cedar Falls pairs small-town charm with a strong arts and culture scene, making it a standout for winter meetings. Guests can choose from historic inns or upscale boutique hotels and enjoy a diverse dining scene featuring American, Asian, Mexican, and Italian cuisine. Unique meeting spaces accommodate everything from conferences to banquets, all set within Iowa’s scenic countryside.

Back East

Travel Dubuque

Dubuque offers riverfront charm with modern meeting capabilities. The destination features an 86,000-square-foot convention center, a revitalized casino and gaming complex, an inviting riverwalk, an expansive outdoor plaza, and a large amphitheater. With professional planning support, Dubuque is well suited for winter conferences and regional gatherings.

Waterloo CVB

Waterloo delivers vibrancy, charm, and outstanding value. With complimentary meeting planning services, the CVB assists planners in securing top off-site venues, dining, nightlife, and award-winning attractions. Additional incentives—including grants for meeting room rentals, entertainment, honorariums, and event marketing—make Waterloo an attractive winter meeting destination.

Cedar Rapids CVB

Cedar Rapids brings scale and convenience together. The U.S. Cellular Center offers 80,000 square feet of meeting and banquet space accommodating up to 10,000 guests, along with a connected 267-room DoubleTree by Hilton and a 500-space parking facility. It’s a streamlined solution for large winter conferences and conventions.

Quad Cities CVB

Spanning eastern Iowa, the Quad Cities offer free meeting planning services and incentives, 6,000 guest rooms city-wide, and 24,000 square feet of flexible meeting space. With arts, theater, music, and year-round events—including winter activities—this destination adds up to a memorable and engaging group experience.

Iowa City | Coralville CVB

Iowa City and Coralville blend big-city amenities with small-town warmth. With top-rated convention and meeting facilities, plentiful accommodations, and a wide range of attractions—from galleries and museums to parks, golf courses, and spas—this destination continues to earn its reputation as one of Iowa’s hidden gems.

For a complete listing of meeting destinations across the state, explore the Iowa Destination Meeting Planner Guide and begin the year with a clear 20/26 vision for success.

Casey Romano, Publisher | meetingpages | casey@meetingpages.com

Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.