20/26 Vision: Trends and Minnesota Destinations in Focus

January is a time for clarity, goal setting, and bringing teams together with purpose. As organizations look ahead to a new year of meetings, retreats, and conferences, Minnesota offers destinations that balance productivity with seasonal charm. From dynamic metro hubs to welcoming small towns and winter-ready resorts, these Minnesota group destinations set the stage for focused planning and meaningful connection.

Front and Center

The Twin Cities and surrounding communities shine in January, offering easy access, diverse meeting venues, cozy indoor attractions, and vibrant dining and shopping—perfect for winter gatherings of all sizes.

Twin Cities Gateway

Comprised of Anoka, Blaine, Coon Rapids, Fridley, Ham Lake, Lino Lakes, Mounds View, New Brighton, and Shoreview, the Twin Cities Gateway puts groups close to everything the metro has to offer while maintaining a welcoming, community-focused feel. Dozens of premier event facilities host groups year-round, complemented by community events, a wide variety of restaurants and hotels, and plenty of indoor and outdoor winter activities.

Bloomington Minnesota Travel & Tourism

Located just ten minutes south of Minneapolis–St. Paul and home to the world-famous Mall of America®, Bloomington is built for convenience—especially in winter. With MSP International Airport nearby, arrivals and departures are seamless. More than 40 hotels and 70 restaurants within city limits provide ample options for meetings, dining, and downtime, making Bloomington a reliable choice for winter conferences and conventions.

Eagan, Minnesota

In Eagan, football, fashion, and fun come together. As the proud home of the Minnesota Vikings headquarters and training facility, and the Omni Viking Lakes Hotel, the destination offers 320 guest rooms and 35,000 square feet of convention space. With 18 additional hotels, more than 100 dining options, and proximity to Twin Cities Premium Outlets®, Mall of America®, the Minnesota Zoo, and MSP Airport, Eagan is ideal for high-energy winter meetings.

Visit Lakeville

Where nature meets the Twin Cities, Lakeville offers a refreshing winter setting for meetings that extend beyond the boardroom. Skiing, fishing, and scenic Minnesota River Valley views provide opportunities for outdoor breaks, while local shopping, attractions, and events add polish. With more than 15 meeting facilities featuring elegant ballrooms and executive conference rooms, Lakeville is conveniently located just off I-35, 15 minutes from MSP Airport and Mall of America®.

Southern Charm

Southern Minnesota delivers warm hospitality and impressive facilities—perfect for January meetings that value connection, comfort, and focus.

Owatonna

A hidden gem of south-central Minnesota, Owatonna is known for its world-renowned architecture, historic downtown, and distinctive attractions. Home to major companies such as Federated Insurance, Viracon, Jostens, and Wenger Corporation, the city supports a strong business community and offers event facilities designed to support commerce and collaboration year-round.

Albert Lea

Known as the “Land Between the Lakes,” Albert Lea is surrounded by Fountain Lake, Pickerel Lake, Albert Lea Lake, Goose Lake, School Lake, and Lake Chapeau. Even in winter, the lakeside scenery provides a serene backdrop for group activities, meetings, and retreats that encourage reflection and team bonding.

Marshall

As the regional hub of southwest Minnesota, Marshall combines small-town charm with big-meeting capability. Home to Southwest Minnesota State University Scheduling & Event Services and the Red Baron Arena, the city offers shopping, dining, cultural attractions, and indoor recreation—making it a smart choice for winter events.

Explore the Wonderful West

West of the metro lies the heart of Minnesota, where welcoming communities, scenic landscapes, and well-equipped meeting venues make winter gatherings feel both productive and personal.

St. Cloud Area CVB

St. Cloud attracts groups with its blend of natural beauty, arts and entertainment, and year-round activities. The River’s Edge Convention Center provides state-of-the-art space for large events, while smaller local venues are ideal for intimate winter meetings and leadership retreats.

Willmar Lakes Area

With more than 100 lakes, the Willmar Lakes Area offers a peaceful winter retreat paired with arts, history, skiing, spas, wineries, and breweries. A range of hotels, resorts, and bed-and-breakfasts give groups a comfortable place to unwind after productive meeting days.

Explore Hutchinson

Known as “Minnesota’s Home Town,” Hutchinson welcomes groups with genuine hospitality. Featuring ten meeting venues, comfortable lodging, and more than 30 restaurants, the destination also offers arts, history, and entertainment—creating a well-rounded experience that feels especially inviting during the winter months.

For a complete listing of meeting destinations across the state, explore the Minnesota Destination Meeting Planner Guide and start the year with a clear, focused vision for success.

Find Mentioned Suppliers

Casey Romano, Publisher | meetingpages | casey@meetingpages.com

Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.

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